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Showing posts from June, 2010

Sometimes You Just Have To Say "NO"...

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Yesterday I was contacted by a marketer/owner of a hotel web site. He wants to exchange links with my site because... well let me share his email so you can better understand:

Hi,

My name is Mark. I recently came across your website http://guerillamarketingconsultingtt.com / through search engine and found it is informative for our website's visitors. I would like to exchange link with our websites CheapestRoomsLondon.co.uk and CheapRoomsLondon.co.uk.

As you are probably aware, reciprocal linking benefits both of us by raising the search engine rankings and generating more traffic to both of our websites.

If you would like to do the link exchange with us, please place our link on your website with the following details.

Title: CheapestRoomsLondon
Description: Find cheapest rooms to rent in London
Link: http://www.cheapestroomslondo
n

Ok, believe me I know how important links are to any website. I know that the more links I have the more traffic I'll get. But is that what I want?

Wha…

A Kick Ass Online Payment Processor For The Caribbean

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You Cannot Sell Online If You Have No Mechanism To Collect Payments


One of the biggest challenge for small businesses online in the Trinidad and Tobago and in fact the Caribbean is access to a global merchant account.

This is usually the case with most developing countries. The technology is available but until there is a synergy between merchant account providers and local financial institutions the situation will remain the same. But there are alternatives.

Paypal is by far the most recognized payment platform available to merchants globally. Unfortunately, their primary target markets are the United States, Canada the UK and to some extent Europe.

Services are limited and vary from one developing country to another, in some countries the service is simply not available.

For example, in some countries Paypal can only be used to send funds or merchants are allowed a small limit on of funds they can receive.

Funds are restricted to USD so merchants are compelled to use that currenc…

Why Is Linking Important To Your Web Traffic Strategy

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The World Wide Web is simply a network of web pages on the Internet connected by hypertext links.

In fact, hypertext links are the back bone of the Web; the only way to get from one site to another. Search engines have quickly become an essential tool for making sense of the Web.

Why do we need search engine?

Because there are literally thousands and in some cases millions of available sites that can be accessed on any given topics. It would be virtually impossible to search for relevant information without the help and availability of search engines like Yahoo, Google and MSN Bing or hundreds of other engines.

Each use keywords or key phrases to locate specific content on the web. With the right keywords your site will be included in the results without them your site will be left out completely.

As such, companies pay Search Engine Experts thousands of dollars to optimize their site to get them within the first 10 results on a page. You can save yourself this investment if you k…

How To Stop PhoneNapping And Recover Your Lost Or Stolen SmartPhone

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Can You See Yourself Calling Your Own Phone Number Begging

Last week I read a story in the newspaper about a man who was arrested after grabbing a Blackberry phone from a woman in downtown Port of Spain.

After preliminary investigation the police determined that the perpetrator was on his way to collect a ransom on another Blackberry that he had snatched a day before. He had already made arrangements to collect $1000 TTD for its safe return. Wonder if he ever heard the old clich├ęs “a bird in the hand” or “the dog with the bone”. But it’s not funny.

It was even less funny for a local comedian, Nickki Crosby, who returned to her car after a fete to find that the back window was broken and her blackberry was gone with all her precious irreplaceable memories. See story here

The trouble with any phone is when it's stolen it's gone forever. You will never find it again: gauranteed. The thief only have to remove the SIM card and replace it with their own; it's that easy, go…

One Laptop Per Child, Can We Afford It?

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This is not marketing it's common sense.

Our new government is determined to keep it's campaign promise to provide laptops for every child taking the SEA exams.

It seems like common sense to look for a laptop that would eliminate potential issues like durability, software designed specifically for children, maintenance and affordability.

The One Laptop Per Child Project is a one organization's global initiative to design and supply laptops to Third World children at a price any government should be able to afford; $100-$200 USD.

As a citizen of this country it is my duty to ensure that everyone concerned made aware of this option. Because of social networks, I can.

I am NOT affiliated with the organization therefore any and all questions should be directed to the contacts on the link provided below.

Here is a link to an article in the New York Time that discusses one aspect of the Laptop distribution; cost. Trinidad & Tobago should not have a problem with the price…

How To Build A Better Web Site

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FREE EBOOK FOR DOWNLOAD

No opt-in, No waiting, No Marketing Hoops

Just click Here

Enjoy it

An Absolutely True, Risk-Free Lifetime !Marketig Tools

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I have a confession to make. I am guilty of purchasing too many marketing program online. I was convinced that each would be useful; then I never used them. Yes, it is a hell of a true confession but why lie:

I wasted my money.

Fortunately, that was years ago that I now consider a down payment on my Internet education. Since then I have developed a simple criteria for buying any program or even making purchases online:

If I cannot try it, I wouldn’t buy it.

It’s a great guerilla marketing strategy to allow a preview of a few pages to judge the quality of the ebook or even a hard cover book. It gets even more tricky when you have set your mind on paying for a new online marketing program.

The criteria work here too.

If the program is so good, a limited trial makes a big difference. If I it works for me I will be not only buy into it but I will tell the world about it. It’s the experience with the service that’s important, not what the promotion promises.

This criterion I think ha…

Google's "Wonder Wheel" - What's That?

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The Simpliest Way to Find Competitive Keywords


The Internet is like the backbone of a caterpillar with millions of connected little feet sending messages to  nerve centers that transmit information to a CPU.   On the internet everything is linked by words and hypertext.

Every concievable topic on the internet has a unique set of words that when used together could only refer to that particular subject matter.  These words  are  known as key words for that particular topic.

We sometime forget that Google and Yahoo primary purpose was locating the right content for searchers.  To be better at what they do, these search engines are constantly improving.

Last year (May 2009) Google introduced a very useful key word tool called the “Wonder Wheel”.   This can be found by doing a normal search for any key word in Google.  In the page that comes up after such a search you will see a link that appears just above the top of the results that says “Show Options”,

For more and a video tutorial go here