Saturday, October 31, 2009
A New Discovery That May Actually Work
This is so unique I just had to share it with you. Do you know that medical science has discovered the "secret to the fountain of youth".
What if you could stop the aging process?
I know it sounds weird and impossible but I just received a sales letter from an online source. This is no spammer trying to push a product, this is an upstanding member of the internet marketing community who I will not mention because I do not have his permission.
I respect this marketer and trust his endorsement of any product. He will not sell his reputation with a cheap shot to make a few bucks. I know this because I have been a follower of his practice for a number of years. He is genuine,and maybe it is because I am a satisfied customer for one of his products; which I still use. I don't mind helping him because I share his mission. But here is the deal...
I'm not attempting to sell nor I'm I an affiliate of the anti-aging product he recommends therefore there are no links to the order page. This post is for INFORMATIONAL PURPOSES ONLY.
Below is an extract (in italics) from his email, I do not want to post the entire email here.
Telomeres are genetic “caps” over the ends of your
chromosomes. Each time your cells divide, your telomeres
get shorter. And when your telomeres run down, cell
division stops and your life ends. Never before has it been
possible to reverse this process.
But, for the first time ever, we have the ability to activate
the enzyme that rebuilds your telomeres. This enzyme is
called telomerase. It's in every cell of your body but is often
turned off. Telomerase makes your telomeres longer. That
means your cells could actually get younger as time goes by.
Simply said, telomerase turns back the hands of time.
Now, most doctors had never heard of it before the Nobel Prize
A group of scientists stumbled upon it just ten years ago.
They watched in awe as generation after generation of cells
As one top researcher put it in a Harvard report, “with this
switch turned on, these cells become 'immortalized'.”
Until very recently, no one knew how to activate it. Today
For the first time ever, you can slow down and even
Imagine . . .
* Hitting the “Century Mark”... with energy to burn
* Watching your great-great grandchildren grow up... and
having the strength and vigor to keep up with them, every
step of the way
* Leading a rich, active life well into your “twilight years”...
out on the golf course, working in the garden, visiting
with family and friends... without ever being
“housebound” because of old age.
Now imagine a cutting-edge technology that works with
your body to...
* Ramp up your sex drive
* Boost your resistance to disease
* Sharpen your vision
* Make your skin more youthful
Now if that is true it would revolutionize the world as we know it.
Imagine being able to do the following according to the letter.
The implications for such a huge medical break through is mind boggling.
Like I said, I just wanted to let you know that it is an available option.
Wednesday, October 21, 2009
Is there anyone in the world who needs an email browsers? If your answer is yes, you are very new to the Internet and soon will be sucked in by Gmail, Yahoo or Hotmail before you ever hear about Peoplestirng.
I have attached a video below that explains what Peoplesting is all about. It is, without a doubt, one of the most unusual email browsers available on the net today. So revolutionary that it begs the question; who really needs it?
Even if it does some amazing tricks; does it means you would have to stop using your present browser and sign up to Peoplesting? What does it do?
Recall emails. Have you ever wished that you could recall an email? Personally, I have, but survived even if I could not recall it. Would that make you jump on it? I don't think so. In my humble opinion if I think of recalling an email, I just would'nt send it. Would you?
OK the service is free but so are most other email services on the net. Why should that entice anyone to use Peoplestring? It is a royal pain in the butt to change email addresses. Plus its not likely that you'll find anyone on the net without an email address.
According to the home page you can make money using this service. Exactly how that's done is explained on the site. That money making feature would attract many users because it's passive income. There are tons of opportunity seekers who would love the idea of making money with an email browser.
Thing is though, many people don't care about making money like that. Most would rather be carried away feet first from their current email browser be it Yahoo, Gmail, Hot mail or AOL. That is just human nature. But there is more...
Now this is interesting, imagine emails that can be made to self destruct after being opened. Very useful feature that can be set in specific time spans from 15 seconds to 2 minutes. Which means the emails cannot be too long.
Imagine, a scenario, you are James Bond, you are sending a very short message to another spy which must self destruct in 30 seconds. It cannot be forwarded and no record is left of that message. If you are into espionage it's perfect.
As a marketer, the next feature is particularly attractive, "trackable emails" is something every marketer could use. Unfortunately, most marketers want bulk email mailers that are trackable and cannot effectively use browsers that are designed to send single emails.
It is however, very useful in cases where it is important to know if someone opens an email. Gives you an opportunity to say "gotcha you lied". Because you can tell the day and time it was picked it up. A sure fire way to ruin an email relationship. You think?
Bottom line, would you switch email browsers to use this service? In my opinion, absolutely not but...
It could become a very useful tool as an add on email resource to be used when necessary. Personally, I think it is worth adding it to your arsenal of internet tools.
Take a few minutes and look at the CEO of Peoplestring, Darin Myman, on a PR blitz to get Peoplestring recognized. (Note: if you are on FB the video may not appear. Go to the original blog post here Caribbean Blogger
To visit Peoplestring you will be requested to enter a user name you can either sign up or use the home button to find out more.
Sunday, October 18, 2009
"Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success."
By David Cross
Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He'd summoned me to his office to discuss the great idea I'd outlined in a memo only last week. So new in the company, yet already meeting with the Managing Director!
After a few moments, he lifted his head from what he'd been working on, reached across his desk, and picked up two sheets of paper between his thumb and forefinger. My memo!
"The idea itself is interesting and not devoid of merit," he said. "But then you fail to provide me with even a mediocre marketing plan or a smidgen of meaningful data to back it up. Do not ever waste my time again in this way."
With that, he ripped my memo in half and dropped it in the trash.
Precisely five minutes after I had entered his office, I was headed for the door.
It took me many years to appreciate the lesson I should have learned that day: Without a plan that includes a way to measure the potential of your great idea, you'll never know if it is a rip-roaring success or an abject failure.
That came to mind just last week. I was reviewing a client's e-mail acquisition strategies -- what was working, what we would test, and how we could keep costs down and still acquire profitable names.
My client, "Elizabeth," had made some fairly significant changes to campaigns that were under performing. I was interested in hearing how much of a difference those changes had made.
"I don't know," she said.
Then we reviewed changes Elizabeth had made some weeks earlier to her pay-per-click campaigns.
What difference had those changes made?
She didn't know.
"Let's check, shall we?" I said.
When we looked into it, the changes she'd made actually HALVED her signup rates and increased her acquisition costs.
Elizabeth had no excuse. She'd been taught how to test changes and measure results. But she didn't bother.
Shooting blindly in the dark and hoping to hit something is nuts! The Internet is perhaps the most measurable of all marketing channels, yet few online marketers measure what they are doing.
Measuring the success -- or failure -- of your marketing activities is crucial. It is the basis upon which you must build your marketing campaigns. Every single online effort should test an assumption and should be set up in a way that allows you to measure that assumption.
What should you measure?
That depends. You'll probably want to measure several different aspects of any marketing activity. If, for example, you are bringing in new prospects, you'll want to assess both their initial acquisition cost and their subsequent purchases. You need to know if the means you're using to bring in those names is worth it or if you're throwing your money away.
Let's take the painful example I outlined above and make some assumptions. (I'm being kind, but my gut feeling is that not only did Elizabeth not measure her results, she had no clue what she should be testing in the first place.)
1. Ran a campaign to acquire e-mail addresses
2. Wanted to increase the number of signups to her e-mail newsletter
3. Wanted to keep her acquisition costs steady
4. Wanted the prospects she acquired to purchase at least at the same rate as previous prospects acquired through this same method
Elizabeth's e-mail signup rate (baseline conversion rate) for her current campaign was about 8.5 percent. So any changes she made should have been done to improve that percentage. Instead, her signup rate decreased to less than 4.3 percent -- because she kept blindly making changes and ignoring all the data.
If her sign-up rate had increased, the next thing would have been to continue to tweak the changes, possibly repeating those changes across other campaigns. Meanwhile, she would be watching to make sure the subscribers acquired after the changes made purchases at the same rate as subscribers brought onboard before the changes.
At this point, you may be rolling your eyes at the hoops through which I am asking you to jump your little marketing pony. But unless you want to waste your time, money, and resources, you must define and track at least some simple baseline metrics and measure all your marketing efforts against those metrics.
P.S. It really isn't as complex as it may sound. And I can help you get the answers to all the important questions you need to be asking as an Internet marketer. With my Internet Rant newsletter, you'll get "tough love" as well as my brutally honest take on the marketing tactics you should -- and should not -- be using. Find out more here.
Saturday, October 17, 2009
The Underdogs Surprised Everyone, Especially Their Own Supporters
You can't expect to hit the jackpot if you don't put a few nickels in the machine.
YAHOO and CONGRATULATIONS goes out to the Trinidad and Tobago Cricket team. They kicked some exciting ass in Airtel Cricket Championship India; makes me beam with pride. During the last week or so they have gained a first round victory over Somerset, an English team, the Deccan Chargers, an India team and yesterday they tackled and soundly beat New South Wales, an Australian team in a finger biting match that came with a surprise and trilling ending.
I would be the first to admit, I’m no cricket fan but what I witnessed yesterday was something to write home about. Every Trinidadian in every corner of the world should be proud of their team. To appreciate this supremely delectable moment the almost impossible feat they accomplished must be put into perspective.
Trinidad and Tobago has an official population of 1.3 million people, India's population is approximately 1.48 billion. This small island can fit into each of those countries multiple time. In fact, when these countries play international cricket they usually play a combined West Indies team with players from Trinidad and Tobago, Barbados, Jamaica or include other notable players from other smaller islands.
Like a blind friend of mine nicked named Fisherman, he felt each whack of the bat as Kieron Pollard brought down the house on the Aussie team. You can read the newspaper reports of the match here.
Not to steal their thunder, from a marketing perspective the win was a big opportunity missed for the Trinidad and Tobago government and large private sector conglomerates.
The team was invited to the tournament but they could not locate a sponsor. Not one local company was willing to step up to the plate in Trinidad and Tobago. The captain of the Trinidad and Tobago team approached a friend, a local businessman who contacted another friend, the owner of a poultry conglomerate in India and agreed to sponsor the team. Now the politicians have their two cents to add to the victory.
The team uniforms were therefore embossed with the name of the company in India, Venky’s chicken farmers and distributors. Every state owned enterprise and even many privately owned companies in Trinidad and Tobago could have stepped up to the plate and sponsored the team; none did.
This game is being televised globally to millions of cable viewers. This would have been a perfect opportunity for anyone in the Energy Sector, the Ministry of Tourism or any other internationally owned private conglomerate. Even if they had missed that opportunity to sponsor the team, all the companies in Trinidad and Tobago also absconded the opportunity to advertise on the grounds or on cable television ads. What is really missing from this picture?
Let’s not splice and dice now, we are too busy celebrating and congratulating the Trinidad and Tobago cricket team with big accolades. Leave the losers to lick their own wounds.
GPS TRACKING IN TRINIDAD AND TOBAGO
Thursday, October 15, 2009
Why learn from one guru when you can have 53 in your corner?
Action may not always bring happiness, but there is no happiness without action. -Benjamin Disraeli
The internet is big but no one else anywhere has ever had access to this caliber, quality, desirable collection of famous, prominent, brilliant real-life experts
that we've assembled. No one else has even come remotely close. And the interesting thing is that none is selling anything in these interview sessions.
All are sharing brilliant, ingenious, masterful and outright amazing ideas, concepts, strategies, recommendations and guidance never before available anywhere in any way or at any price. Two of marketing's top players just brought 53 of the business world’s finest expert minds together for a six-week long, brain trust experiment that’s unprecedented anywhere else in the business world.
The League of Extraordinary Minds brings together power-house panels of experts all specializing in one major business building skill. In each session, these different panels will talk about the most important profitability issues, challenges and questions your business is facing and they provide the most actionable answers, ideas and solution you've gotten from anyone, anywhere, ever before.
There is one panel consists of seven world famous marketers: Another has six celebrated mega-bestselling business authors. Another has internationally renowned legendary mastery in dealing with business competitors. Still, another is a legendary master icon in the field of persuasion and infamous prominent consulting-giants who charge $250,000 a day to share their prized perspectives.
Each expert has agreed to participate on a specialized panel interview that will run almost two full hours long. Every minute worth of uniquely original, highly innovative breakthrough approaches is packed with fresh new ideas for business owners, like you, to start using, right away.
These experts included the top minds on consultative selling in the country. They include, probably, the foremost entrepreneurial expert on trends and consumer motivation stimulator that work best, too! They have the man, considered by the business press to be the GRAND, grand-master of sales psychology on the panel. They have the five top thought leaders on innovation, optimization and creative collaboration, all together on another panel.
They have the most celebrated "online-selling" marketing authorities of all time on two separate panels. They have three of the top selling books in history. They have other unexpected, surprise guest, here, who has written 33 best selling business books. You all know and admire HIS powerful mind and ideas. But, I doubt if you ever had direct access to the man’s latest thinking --- for nothing.
Each expert that they'll interview has the distinction of being THE absolute "top”" mind in their field. These are not lightweights. They earn seven, eight figures for what they know. They're respected buy the biggest leading company, the world over.
They each have either identified, uncovered, deciphered or invented more business breakthrough strategies, concepts, techniques or approaches than anyone else in their space.
--These are the people admire worldwide --- having them help YOU devise breakthrough thinking and approaches for your business is an epic opportunity. That’s why Rich and Jay named their project, “The League of Extraordinary Minds”.
Jay and Rich have purposely put this group of extraordinary business minds together and focused each expert’s content on ideas and advice that will quickly help any business out there that’s suffering from:
* Poor marketing * No distinction or preemptive advantage * Ineffective sales efforts * Poor marketing message * Lack of credibility, trust in marketplace * Limited capital to market.
They've also promised to focus specific interview panels in this six week experiment on: these problems:
* Too common type product/service
* No strong benefits to buyers
* Massive competition
* Mature business
* Weakly performing start-up
* Economy-caused drop in business
* Lower response rates from “on and offline” advertising
* Promotions not pulling well
* Prospects not converting like you want them to
* Margins eroding
* Old way of doing business no longer works.
Why not see if Jay and Rich’s League of Extraordinary Minds six week experiment interview Brain can be just the solution you're after? Remember, it’s totally yours, gratis, for the entire six week experiment/try-out period.
That means hundreds of thousands of people won't get to hear any of those nine interviews, because they won't get inside fast enough.
Friday, October 9, 2009
It Would Not Cost You A Penny To Learn More
If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up. -Norman Vincent Peale
Every mass media advertising strategy you implement could be leveraged to the power of n.
Unfortunately, most business people are not even aware of… or if they are, it’s too much work to implement, some very simple, basic strategies that can maximize the impact of their investment in each ad.
It’s easy to just develop an ad or have it developed, publish it and see what happens. It’s like fishing.
Ad agencies and people who sell advertising perpetuate the myth that “you can never know the results you will get, doing it frequently is the only way to know, at a minimum a few weeks”.
Advertising experts like Claude Hopkins totally disagree as you can learn from his classic book Scientific Advertising.
The reality is that a bad ad will perform as poorly on day 1 as it would on day 100. It means nothing to the ad agency but to you every time your ad appears, good or bad; you pay.
Here is what I mean, if you normally use the newspaper to advertise your products or services there are a number of ways to leverage i.e. stretch the value of your investment in the ad.
First, it is assumed that you do know the only way you can declare an ad is actually working is when it has either generated a pre determined sales volume, lead generation or inquiries.
Ads without measurements are best guesses in a market of infinite possibilities. It will not cost you a penny more to guess again.
That is the leverage. You can split test your ad i.e. develop two completely different versions and test in two different newspapers or even in the same paper; if they allow it.
Also the ads do not necessarily have to be completely different, you can test two different headlines, two different offers or different methods of contact.
Even if you think that your ad is working fine now, it will not cost you any more to test and keep on testing until you have maximized the response. And how would you know when that happens?
The only way is to measure every variation of the ad, measure it against exposure time, desired goals or sales volume.
If you work with an agency and they do not measure the results of your ad, find another and/or put some mechanism in place so that you can measure it. It’s your money leverage it.
Need online co-op advertising Header Ad Works
Join Web Traffic School Here
Tuesday, October 6, 2009
Read This If You Own A Web Site, Blog Or You're An Affiliate Marketer
Not to beat around the bush on this, the tactic is online co-op advertising. Traditionally, this is an offline strategy used by large manufacturers to reduce ad costs by dividing it between two or more parties.
Usually, these programs are offered by manufacturers to their wholesalers or retailers, as a means of encouraging those parties to advertise the product. It is also known as co-op programs.
Now transfer that system on line where there are literally millions of online businesses trying to promote a variety of programs. Imagine a network of site owners agreeing to post your ad on their sites. The cost of the ad spaces are spread throughout the network. That is an online co-op advertising program.
Now think of what it would cost to get your site in front of 100,000 visitors. Online advertising expenses can easily go into the thousands, just ask Google. In fact most sites will not see that many visitors in 10 years.
Now imagine your ad on the sites of 10,000 other websites. There owners have agreed to put it there, first your ad would have the attention of these site owners because they are a part of the co-op program. They will view your ad every time they review their own site. Each is a potential customer.
But that’s just the gravy, remember that as these site owners promote their particular products or services they are also exposing your offer to every one that visits their site. So let’s assume, as an example, that each site owner gets an average of 4000 visitors a month (most exceeds that, some log in over 100,000 visitors per month).
Conservatively, your ad would be exposed to potentially 40,000 prospects in a month or to put that in perspective 480,000 visitors a year. That is being really conservative and not counting the 10,000 site owners who can also be potential clients.
There is really no need to explain the value such a program would bring to you until you understand what investment is required to become a member of such a co-op program.
As could be expected, there are not many of this type of program on the internet. Fortunately, I stumbled upon one a few months ago signed up to get more information and promptly forgot about it. I was totally taken by surprise when I received a phone call from a woman with a hard to pronounce first name, last name Fox.
Ms. Fox said early in the conversation: “People call me Foxy, its easier”. She explained the details of the co-op advertising program then asked: “So what part of the States are you in?”
I laughed. I was actually anticipating that when I told her she would say; “Oh I’m sorry” and hang up. “Trinidad and Tobago” I said. There was a deafening silence. Then she said “Where’s that?”
“In the Caribbean my dear Foxy, an island right off the coast of Venezuela” I answered. “Remember the Summit of the Americas?” I added. “The what?” she responded.
Ooops I thought. Now is the time for me to start asking the questions.
She was a customer service representative for Roderick’s Place out of Silicon Valley, California. She had sent me an email and was following up on it. That impressed me.
Roderick’s Place is an established brick and mortar publishing outfit currently publishing 3 hard copy magazines. They launched their online business program only after the down turn in the US economy. I was intrigued by the unique selling proposition for the new business model.
Since my conversation with Foxy, I have spoken at length with Roderick himself. His goal, as he has posted on his website, is “to help 1000 people anywhere in the world make $1000 a week”. He is seeking out managers globally having already recruited coverage in all but 4 of the 52 states.
The company launched the co-op advertising model I explained above. It is still being tweaked but a little twist was added that brought out the uniqueness of his business model. I think this is when my ears peaked up. The twist is that as a member, even a free member, you could get paid for sharing the site with other website owners.
Actually, I liked that. So many programs on the net want you to pull out your credit card before you can open the bag to see the cat. It happened to me, bought more than one smart cat home that was nothing as was promised. So why did I tell you all that?
Duh, I want you to go check out Roderick’s Place, listen to his story. Take your time, he has a lot of information there. He has developed his own marketing program that includes online training.
According to his estimates, he can drive over 6 millions visitors a year to your site with his co-op ad program. Seriously, from my perspective, if he delivers 25% of what he promises,
I would save in advertising in one year could potentially be my entire advertising budget for the next 5 years. But wait till you see what Roderick’s yearly advertising fee is, it will literally amaze you.
Go back to school. Web Traffic School
I’m not sure he would call you but sign-up; he just may.
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