MARKETING AND LIFE IN TRINIDAD, THE CARIBBEAN

GLIMPSES OF LIFE IN TRINIDAD & CARIBBEAN BUSINESS PROMOTION STYLES

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Saturday, November 28, 2009

HE DIED FOR THE QUEEN BUT SHE DID'NT NOTICE



Is This A Case Of Dying To Survive

"Dwell in thought upon the grandest, and the grandest you shall see; Fix your mind upon the highest, and the highest you shall be." Unknown


OK, I feel like I am the only one who will ever write about Mr. Muhammad, a neighbor, who lived in my small community here in Trinidad. He died on the first day of the Commonwealth Heads of Government Meeting. I’m sure if the family pays for his obituary in the local newspaper, that’s all he will get. That would read like “he was the father of XYZ and the husband of A, brother of B” and so on but that would hardly convey the true story.

Mr. Muhammad was working on the Bailey bridge in Macoya. His company had secured the contract to reconstruct the bridge after a recent fatal accident in which 3 people lost their lives. The bridge had to be totally reconstructed prior to the Royal visit from the Queen Elizabeth II of England and over 50 other dignitaries that make up the Commonwealth of Nations.

To his credit, Mr. Muhammad was a very industrious man who died working to provide for his family. What is really tragic is that his death will pass with no connection to what actually happened. The untold story is that for about thirty days straight Mr. Mohammad worked on the bridge sometimes with only four hours sleep. He worked almost continuously coming home to refresh his clothes take a short nap and head back out to work. There is a prevailing belief here, in Trinidad that the human capacity is inexhaustible. If a man can stand and talk he can work. Sometimes work just means you are present and breathing.

Mr. Muhammad death discounts that theory but sadly it will go unnoticed because the demise man can result from a wide variety of ailments; “who knows what killed him”. It is not unusual for a strong hard working man to get a pain in his side and die shortly after being rushed to the hospital. A lack of sleep and total exhaustion could not account for that quick end to a life filled with desire.

Unfortunately, contemporary research on man’s capacity to perform under stress has not reached this Third World showcase of success as we strive to attain First World status with a 20/20 Vision. It appears that the Vision is not in how we see the world but how the world sees us. As citizens all we can see is the over industrialization of our country and a changing skyline.

Even if our country still don’t not adhere to all of the International Labor Organization’s resolutions with respect to the number of hours a worker can be on the job, basic human decency should prevail. How could anyone think it is healthy to have workers on the job for 20 hour stretches? That is not unusual here. Would that happen in a First World country?

May Mr. Muhammad soul rest in Peace, he will be buried tomorrow in a quite funeral attended by his family and the people who respected his hard work ethic and his dying determination to provide for his family. These words are dedicated to him. Peace onto him. Amen.

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Wednesday, November 18, 2009

When You Know The End Is Near, Then What...

If You Value Your Life Die With Pride

You must take action now that will move you towards your goals. Develop a sense of urgency in your life. -Les Brown

I'm currently involved in developing a Time Management Workshop and stumbled upon this video. It was so inspiring that I had to blog it.

See how one man faces the knowledge of his impending demise.

For my friends on Facebook, the video does not appear below but you can view it on the Caribbean Blogger.

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Friday, November 13, 2009

Answers That May Shock You


"India Has More Honor Kids Than America Has Kids"

The answers to many questions that you would not even think about asking but its important to know.

If you cannot see the video go here.



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Friday, November 6, 2009

Mastering Human Relationships


"I think what makes us human is our interconnectedness among people. It's our ability to form and maintain relationships. It's the barometer by which we call ourselves human." Thomas Jane



By Brian Tracy

NO, NO, NO this is not Brian Tracey, the Early To Rise Free email was delivered to my inbox today with this article by Mr. Tracey If you are not familiar with him yet, you should be, take my word for it.

I thought that I would be inexcusably selfish of me to keep it to myself. If you got it already, give a read again. If you want articles like this subscribe to Early To Rise, it is free or follow my blog. Both links are below and you can follow me on twitter too.

Unfortunately, I only share these when they resonate with me. This one did. Read it and think of your friends and your "friends" and even your family; it applies everywhere. Personally, I'm an open friendship kinda guy, I wish I could befriend the world, (Is "befriend a word?) Anyway, whatever they call it, I will like to do that.

One of the human species ongoing miracle is that everyone can justify their own actions to themselves before and during the act. Once done, if it lacks moral or ethical rationale most regret it. The miracle is that they actually thought it was the ideal and logical thing to do.

Unfortunately that also holds true for sadistic killers, and other aberrant behaviors we see. But lets not look at the extreme negative side of life. The point is you should be willing to forgive your friends for whatever you "think" they did. That's the meaning of true friendship. Conflicts in friendship empowers the injured the ability to forgive. Forgiving is getting; not materially but with a heightened consciousness of self.

Remember you cannot drink poison and expect the other person to die, plus hate leaves a forever sour taste in your mouth.

Well, nuff of what I think, read the article by Brian Tracey, I'm sure you would agree, its a keeper. Oh, and you don't have to thank me because even if I don't know you, yet; YOU ARE MY FRIEND


Here's Brian,

You get more out of your relationships with others -- more easily -- by not approaching them directly. It's because of something called the Law of Indirect Effort.

For example, if you want to impress someone, the direct way to do it is to point out your admirable qualities and accomplishments. But talking about yourself usually makes you feel a little foolish. (And sometimes embarrassed.)

The indirect way to impress another person is simply to be impressed by him. The more impressed you are -- by who he is or what he has accomplished -- the more impressed he will be by you.

If you want to get someone interested in you, the direct way is to tell him all about yourself. But the indirect way works better. Simply become interested in him. The more interested you become in him, the more interested he will become in you.

If you want to be happy, the direct way is to do things that will make you happy. However, the most enjoyable and lasting form of happiness comes from making someone else happy. It's the Law of Indirect Effort at work again. When you do or say anything that makes someone else happy, you feel happy yourself. You boost your own spirits, your own self-esteem.

How do you get another person to respect you? The best way is to respect him. When you demonstrate respect or admiration for another person, he feels respect and admiration for you. Sociologists call this the Principle of Reciprocity. When you do something nice for someone else, that person will want to reciprocate by doing something nice for you. (Most romances and friendships are based on this principle.)

How do you get a person to believe in you? The answer is to believe in him. By showing that you have confidence in him, he will have confidence in you too.

You get what you give. What you send out, you get back.



The most important application of the Law of Indirect Effort has to do with developing a healthy personality. You are structured in such a way that everything you do to someone else has a reciprocal effect on you. Everything you do to raise the self-esteem of another person raises your own self-esteem -- at the same time and in the same measure. Since self-esteem is the hallmark of a healthy personality, you can actually improve the health of your own personality by taking every opportunity to improve the health of the personalities of others.

What you sow in the lives of others, you reap in your own life.

Everyone you meet is carrying a heavy load. This is especially true in the area of self-esteem and self-confidence. Everyone grows up with the need to be praised and recognized. No matter how successful or how elevated people become, they still need to have their self-images reinforced.

There is a line that says, "I like you because of the way I feel about myself when I am with you." This line contains the key to human relations. The happiest men and women are those who make other people feel good about themselves when they are with them.

When you go through life raising the self-esteem of others, opportunities will open up. And people will help you in ways you cannot now imagine. So take every opportunity to say and do things that make other people feel more valuable. Each time you express a kindness toward another person, your own self-esteem improves. Your own personality becomes more positive and healthy.

The way to raise the self-esteem of others is simply to make them feel important. Everything you do or say that makes another person feel more important boosts his self-esteem at the same time.

When you practice the Law of Indirect Effort -- going through your day looking for ways to make others feel important -- you will be popular and welcome everywhere. You will be healthier and happier. You will get more real satisfaction from life. You will have lower levels of stress and higher levels of energy. You will experience greater peace of mind. Above all, you will genuinely like and respect yourself.

[Ed. Note: You can become a more positive, persuasive, influential person with Brian Tracy's The Power of Charm.Many of the most successful people in the world, and throughout history, have been described as "charming." In this one hour CD, you will learn how to become more charming with everyone in your life. Get yours today.]

This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit Early To Rise.



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Saturday, October 31, 2009

Getting Old Is Now An Option


A New Discovery That May Actually Work

This is so unique I just had to share it with you. Do you know that medical science has discovered the "secret to the fountain of youth".

What if you could stop the aging process?

I know it sounds weird and impossible but I just received a sales letter from an online source. This is no spammer trying to push a product, this is an upstanding member of the internet marketing community who I will not mention because I do not have his permission.

I respect this marketer and trust his endorsement of any product. He will not sell his reputation with a cheap shot to make a few bucks. I know this because I have been a follower of his practice for a number of years. He is genuine,and maybe it is because I am a satisfied customer for one of his products; which I still use. I don't mind helping him because I share his mission. But here is the deal...

I'm not attempting to sell nor I'm I an affiliate of the anti-aging product he recommends therefore there are no links to the order page. This post is for INFORMATIONAL PURPOSES ONLY.





Below is an extract (in italics) from his email, I do not want to post the entire email here.

Telomeres are genetic “caps” over the ends of your
chromosomes. Each time your cells divide, your telomeres
get shorter. And when your telomeres run down, cell
division stops and your life ends. Never before has it been
possible to reverse this process.

But, for the first time ever, we have the ability to activate
the enzyme that rebuilds your telomeres. This enzyme is
called telomerase. It's in every cell of your body but is often
turned off. Telomerase makes your telomeres longer. That
means your cells could actually get younger as time goes by.

Simply said, telomerase turns back the hands of time.



Now, most doctors had never heard of it before the Nobel Prize
announcements.

A group of scientists stumbled upon it just ten years ago.
They watched in awe as generation after generation of cells
multiplied...without aging.

As one top researcher put it in a Harvard report, “with this
switch turned on, these cells become 'immortalized'.”

Until very recently, no one knew how to activate it. Today
they do.

For the first time ever, you can slow down and even
reverse aging.
Imagine . . .

* Hitting the “Century Mark”... with energy to burn
* Watching your great-great grandchildren grow up... and
having the strength and vigor to keep up with them, every
step of the way
* Leading a rich, active life well into your “twilight years”...
out on the golf course, working in the garden, visiting
with family and friends... without ever being
“housebound” because of old age.

Now imagine a cutting-edge technology that works with
your body to...

* Ramp up your sex drive
* Boost your resistance to disease
* Sharpen your vision
* Make your skin more youthful



Now if that is true it would revolutionize the world as we know it.
Imagine being able to do the following according to the letter.

The implications for such a huge medical break through is mind boggling.

Like I said, I just wanted to let you know that it is an available option.

Wednesday, October 21, 2009

Please... Not Another Email Browser? (Review)


Is there anyone in the world who needs an email browsers? If your answer is yes, you are very new to the Internet and soon will be sucked in by Gmail, Yahoo or Hotmail before you ever hear about Peoplestirng.

I have attached a video below that explains what Peoplesting is all about. It is, without a doubt, one of the most unusual email browsers available on the net today. So revolutionary that it begs the question; who really needs it?

Even if it does some amazing tricks; does it means you would have to stop using your present browser and sign up to Peoplesting? What does it do?

Recall emails. Have you ever wished that you could recall an email? Personally, I have, but survived even if I could not recall it. Would that make you jump on it? I don't think so. In my humble opinion if I think of recalling an email, I just would'nt send it. Would you?

OK the service is free but so are most other email services on the net. Why should that entice anyone to use Peoplestring? It is a royal pain in the butt to change email addresses. Plus its not likely that you'll find anyone on the net without an email address.

According to the home page you can make money using this service. Exactly how that's done is explained on the site. That money making feature would attract many users because it's passive income. There are tons of opportunity seekers who would love the idea of making money with an email browser.



Thing is though, many people don't care about making money like that. Most would rather be carried away feet first from their current email browser be it Yahoo, Gmail, Hot mail or AOL. That is just human nature. But there is more...

Now this is interesting, imagine emails that can be made to self destruct after being opened. Very useful feature that can be set in specific time spans from 15 seconds to 2 minutes. Which means the emails cannot be too long.

Imagine, a scenario, you are James Bond, you are sending a very short message to another spy which must self destruct in 30 seconds. It cannot be forwarded and no record is left of that message. If you are into espionage it's perfect.

As a marketer, the next feature is particularly attractive, "trackable emails" is something every marketer could use. Unfortunately, most marketers want bulk email mailers that are trackable and cannot effectively use browsers that are designed to send single emails.

It is however, very useful in cases where it is important to know if someone opens an email. Gives you an opportunity to say "gotcha you lied". Because you can tell the day and time it was picked it up. A sure fire way to ruin an email relationship. You think?

Bottom line, would you switch email browsers to use this service? In my opinion, absolutely not but...

It could become a very useful tool as an add on email resource to be used when necessary. Personally, I think it is worth adding it to your arsenal of internet tools.

Take a few minutes and look at the CEO of Peoplestring, Darin Myman, on a PR blitz to get Peoplestring recognized. (Note: if you are on FB the video may not appear. Go to the original blog post here Caribbean Blogger




To visit Peoplestring you will be requested to enter a user name you can either sign up or use the home button to find out more.



Sunday, October 18, 2009

Net Marketing Is a Science, Not an Art Form


"Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success."
Pablo Picasso

By David Cross

Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He'd summoned me to his office to discuss the great idea I'd outlined in a memo only last week. So new in the company, yet already meeting with the Managing Director!

After a few moments, he lifted his head from what he'd been working on, reached across his desk, and picked up two sheets of paper between his thumb and forefinger. My memo!

"The idea itself is interesting and not devoid of merit," he said. "But then you fail to provide me with even a mediocre marketing plan or a smidgen of meaningful data to back it up. Do not ever waste my time again in this way."

With that, he ripped my memo in half and dropped it in the trash.

Precisely five minutes after I had entered his office, I was headed for the door.

It took me many years to appreciate the lesson I should have learned that day: Without a plan that includes a way to measure the potential of your great idea, you'll never know if it is a rip-roaring success or an abject failure.

That came to mind just last week. I was reviewing a client's e-mail acquisition strategies -- what was working, what we would test, and how we could keep costs down and still acquire profitable names.

My client, "Elizabeth," had made some fairly significant changes to campaigns that were under performing. I was interested in hearing how much of a difference those changes had made.

"I don't know," she said.

Then we reviewed changes Elizabeth had made some weeks earlier to her pay-per-click campaigns.

What difference had those changes made?

She didn't know.

"Let's check, shall we?" I said.

When we looked into it, the changes she'd made actually HALVED her signup rates and increased her acquisition costs.

Elizabeth had no excuse. She'd been taught how to test changes and measure results. But she didn't bother.

Shooting blindly in the dark and hoping to hit something is nuts! The Internet is perhaps the most measurable of all marketing channels, yet few online marketers measure what they are doing.

Measuring the success -- or failure -- of your marketing activities is crucial. It is the basis upon which you must build your marketing campaigns. Every single online effort should test an assumption and should be set up in a way that allows you to measure that assumption.

What should you measure?

That depends. You'll probably want to measure several different aspects of any marketing activity. If, for example, you are bringing in new prospects, you'll want to assess both their initial acquisition cost and their subsequent purchases. You need to know if the means you're using to bring in those names is worth it or if you're throwing your money away.



Let's take the painful example I outlined above and make some assumptions. (I'm being kind, but my gut feeling is that not only did Elizabeth not measure her results, she had no clue what she should be testing in the first place.)

Elizabeth:

1. Ran a campaign to acquire e-mail addresses

2. Wanted to increase the number of signups to her e-mail newsletter

3. Wanted to keep her acquisition costs steady

4. Wanted the prospects she acquired to purchase at least at the same rate as previous prospects acquired through this same method

Elizabeth's e-mail signup rate (baseline conversion rate) for her current campaign was about 8.5 percent. So any changes she made should have been done to improve that percentage. Instead, her signup rate decreased to less than 4.3 percent -- because she kept blindly making changes and ignoring all the data.





If her sign-up rate had increased, the next thing would have been to continue to tweak the changes, possibly repeating those changes across other campaigns. Meanwhile, she would be watching to make sure the subscribers acquired after the changes made purchases at the same rate as subscribers brought onboard before the changes.

At this point, you may be rolling your eyes at the hoops through which I am asking you to jump your little marketing pony. But unless you want to waste your time, money, and resources, you must define and track at least some simple baseline metrics and measure all your marketing efforts against those metrics.

P.S. It really isn't as complex as it may sound. And I can help you get the answers to all the important questions you need to be asking as an Internet marketer. With my Internet Rant newsletter, you'll get "tough love" as well as my brutally honest take on the marketing tactics you should -- and should not -- be using. Find out more here.

This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit Early To Rise.