Friday, March 5, 2010

Business Tweeting Tip

Sticky Tweets


Strip away the fancy clothes and attitudes and we are all just social animals. Instinctively, we follow others. Twitter has successfully tapped into this innate human instinct. Twitter is a phenomenum that will take a lot more than a short note to explain but the question we will like to answer here is...

How do you make a tweet stick so people can find it anytime?

First we must realize that Twitter is not a place to advertise. As a business, you should ignore the question: What are you doing? Replace it with: What do I want my followers to do, see and hear?

The idea behind Twitter is to initiate a relationship but that is impossible when people start building thousands of relationships. The tweet then becomes their only form of communication. Sharing with a community is the only reason Twitter is effective.

In Twittersphere, the life span of a tweet can be a millisecond, depending on number of followers. Tweets of 140 characters literally flies by in a blink. If you follow someone with thousands Of followers you tweets will probably never be seen by that person. To extend the life of a tweet, you need what is known as a #Hashtag which carry the same value as keywords to a website.

This is the only way to make your tweets stay accessible on twitter. It is the way to get your tweets found later. This is not a user generated tactic that is accepted by twitter. You can therefore create any hash tag you desire and attempt to create a trend for it. 

Twitter did not provide an easy way to group tweets or add extra data, the Twitter community came up with their own way: .  A hashtag is similar to other web tags- it helps add tweets to a category.  Hashtags have
the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag.  

Hashtags can occur anywhere in the tweet: some people just add a # before a word they're using, like #trinidad. Take a look at @trinitweets uses the hashtag to post tweets. Hashtags are the equivalent of keywords to your website.


Start using hashtags in your tweets, in front of key words. It helps to do a little research first, to find out if the subject you're tweeting already has an established hashtag.


Finally, track other tweets on the subjects you're interested in (ie: those containing the appropriate hashtags) by browsing/searching at Hashtags.orgTwitterGroups, TweetChat, TweetGrid, Twitterfall, etc. You can set it up with RSS
feeds as well.

Hope this tip helps.

Be well


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