Thursday, January 31, 2013

What is a Landing Page?

Landing Pages, Capture Pages,  Different From Home Pages

Before you even consider building a successful list or create a powerful sales page, you will need to understand the basics of landing/squeeze  pages.   

This is totally different from the normal unfocused home pages, landing pages are designed to capturing leads and provide only one option.

A landing page is very similar to a  “squeeze page.or capture page”  A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is smaller and has less information than a landing page, the opt-in form is normally on the top fold of the page as it loads.

First, it is important to know that these pages are essential and that all successful marketers use them.  If you sell a product or service on the Internet, you will want to use one, too.  You can also use a side bar but they are a lot less effective than a sidebar opt-in forms.  It allows you to a single point or a single call to action.

It is very important that every landing page takes a standard format and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

Parts of the format are usually as follows: an opt-in form, a brief introduction, a photo of the list/product/owner, the signature of the list owner, and a call to action.

Deciding which model will work best for you can only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy. Jimmy D. Brown's list and traffic, for instance, has an unbelievably high opt-in rate, but he uses lengthy copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you must create a landing page or squeeze page that is focused. 

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