3 Reasons Why Business Web Sites Fail
Businesses without web sites lose money.
Do you believe that?
Internet marketers believe that every business with a web site increase the possibility of additional revenue. They say this even when it’s not self serving.
The theory is that a web site allows anyone anywhere to access your business allowing instant expansion and potential profit generation. But is that what really happens?
That's a myth. There is too much proof to the contrary. For the vast majority of traditional businesses with an online presence in the form of their own business web site is a disappointment. The level of satisfaction varies by industry but usually expectations are unmet. There are literally millions of business websites online today that provide no value to the respective businesses.
The truth is that many businesses are not ready for the internet. More precisely many business owners are not familiar enough with the internet to know what works and what doesn’t work. Most business owners are too busy to specialize in internet marketing. Establishing a profitable online presence requires a lot more than having a web site built. The fact is that marketing a website begins before the site is actually built.
Puttting The Cart before the Horse Never Works.
Web designers are not internet marketers. Web designers build web sites. They use precise, attractive graphics strategically placed to awe site visitors. Their priority is the look and feel of the site, its layout and navigation. The word is “presentation” its impressive affect on the visitor. Once accepted the web site becomes the property of the business owner or business. Therein lies...
What most business owners or corporate managers know about online marketing can probably fit into a thimble. Even if they have some online
marketing experience they must now market a site that was not designed for marketing. They may even become very good at driving traffic their site by using paid sources but with no business model or conversion strategy it’s just a matter of time before they let the site fend for itself. . .
Brochure web sites are as effective as traditional offline brochures. Brochures employ a push marketing strategy as opposed to creating a pull strategy by optimizing the site before it is built. . .
The three main reasons that business web sites fail are:
1. Building a web site with “establishing a web presence” as the primary purpose.
2. Inability to or neglect to include marketing in the site building process. Ususally happens when the designer has no internet marketing skills.
3. Appreciating that Internet marketing is NOT an event but a process.
For businesses that already have a web site it may require some sort of makeover to introduce a working business model. Here again the information is on the web but each business is different and it is recommended that you work with someone with internet marketing skills. You may simply need a plan that includes an business model and an internet strategy to meet your sales goals.
The least desirable but most efficient solution is for business owners to seek consultation/coaching with internet marketing experts to build or modify the site. This option is least desirable because it does require an investment. This is an investment that can produce returns repeatedly. Businesses tend to look at the overall capital outlay and the need for an internet marketer on a contractual basis or on the payroll is not something they are willing to do.
The ultimate solution is to get everything at a fixed cost where it will require very little time on the part of the business to maintain the profitability of their web site and know that all their customers are contacted on a regular basis. To have a fixed cost that provides support small businesses ti engage their clients with online expertise that takes years of learning to develop.
Imagine using state-of-the-are marketing tools to convert more leads, boost sales and save time; automatically.
Automatic is the functional word here because business owners and staff can continue to do what they do best while their web site is generating profits or leads 24/7.
This leading sales and marketing software was developed for small businesses with a list of clients that may be already dormant. It combines CRM, email marketing and e-commerce tools together into one system.
Thinking about building a web site or have a site that is not working? Take a look at a free demonstration on how this software works. It can really save time and years of learning.
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