Tuesday, September 8, 2009
3 Myths That Keep Millions Of Businesses Offline
“Stubborn and ardent clinging to one's opinion is the best proof of stupidity”
Well, duh, it’s expensive. It’s generally accepted in the business world that developing a website requires a significant investment. Add that to the fact that most traditional business people cannot see how a web presence could improve their business profits or operations and you will understand why millions of business people around the world think websites are useless.
This is not phenomenon that occurs solely with developing countries. Even in more developed countries like the United States. Canada and Europe there are still literally thousands, if not millions, of business people who resist taking their businesses online. As internet users grow in numbers these businesses are surely being left behind. For example, take a look at population trends for internet usage of the top 20 countries in the world.
The differences in countries vary and can be accounted for primarily by population and the ease of access to the internet. Online, people are experiencing the evolution and development of social media Web 2.0 and now Web 3.0, while millions of offline businesses in every country operate exclusively offline.
The emergence of social media websites like Facebook, Twitter, Linkedin and YouTube have made it possible for some offline businesses to access prospects globally and locally. In most cases, the encounters are accidental because for the most part the meeting was not as a result of a coordinated strategy.
Most are not aware of the possibility of formulating a social media strategy. Thus, the reason for the emergence of sites and individuals who provide instructions on how to capitalize on the various social media platforms. One such site that is about to be launched is Social Traffic where you can learn how to use social media to build businesses both off line and online. See Social Traffic.
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