Showing posts from July, 2009

Influenza A/H1N1 Update from the Minister of Health Trinidad & Tobago

Port of Spain, Trinidad and Tobago. July 19, 2009

The following is a statement from Minister of Health, Senator, The Honorable Jerry Narace, on the current state of H1N1 in Trinidad and Tobago:

"I wish to inform the national community on the latest developments of the H1N1 virus locally and globally and renew my call to all citizens to be on alert and follow closely all guidelines and preventive measures issued by the Ministry of Health assisting us in our efforts to slow any potential community spread of the Influenza A H1N1 virus.

Since a pandemic has been declared, we have noticed in the beginning a peak in the public's interest in the matter and a concern over both preventive measures and the clinical management of the virus. Lately, however, we are afraid that some of our fellow citizens have been complacent and therefore I would like to take this opportunity to stress that this is not the time to let our guard down and be negligent. On the contrary, given the internationa…

Do Brands Really Matter?

“In the business world, the rearview mirror is always clearer than the windshield.”
- Warren Buffett

Approved Contribution From "Early To Rise" Online Magazine
By John Forde

Ad agency guys love brands. They love brand-driven advertising too.

On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase “We’re all about brands.” Poor old Ogilvy probably did a double-tumble tailspin in his grave.

As readers of Early to Rise know, I love to trash the whole idea of brand marketing. And I’m not alone. The entire direct-response industry leans away from it.

It’s just not in our blood. And not for no reason.

Brand-based marketing logic, after all, is the planning you see behind all those Super Bowl commercials that make you laugh but sell nothing.

It’s the thinking behind sleek, wordless billboards and print ads that leave you scratching your head. (”Hmm,” you say to yourself, “I feel vaguely sexy… and crave salted pork products… but I ha…