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Showing posts from June, 2009

GPS TRACKERS ARE LIKE SEATBELTS IN TRINIDAD -LIFE SAVERS-

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Why This Technology Cannot Be Ignored

Today our local criminals are unlike criminals of 10, 20 or 30 years ago; crimes are different, less sophisticated,brazen, violent and unforgiving. They use deadly state-of-the-art weaponry with excessive force, are insensitive and not averse to taking a life. According to TnT Police Crime and Problem Analysis Branch CAPA) there were a total of 6,541 serious crimes in 2008. Amazingly, for the first six months of 2009, serious crimes recorded are 8,010. For both years the detection rates are below 2 percent but there is a response. The country has reached a state of unprecedented violent and serious crimes. There is a peculiar fact of most serious crimes.

In some form or fashion, most at some point involves the use of an automobile. Usually, because of the need to be mobile, or as a get away alternative; an automobile is essential. It is also known that many serious crimes begin with the stealing/taking of an automobile. Here again, CAPA reporte…

I Was A Supporter, But I’m No Fanatic

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Why I'm No Longer A Party Member

Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon... must inevitably come to pass! -Paul J. Meyer

As many of you who read this blog know I have recently (3 years) returned to Trinidad to live and have become a sort of social activist. My reasons are simple; Trinidad is my home.

My emotions run high about many injustices in the world. Pretty much all of them I can do nothing about. I was never in a position to make any significant contribution in the communities in Boston, MA or Ft. Lauderdale FL. It was not long after my arrival here that I decided that I would not quietly blend into my community.

I think what initially motivated me was a feeling of wanting to give back to the community. As a result, I campaigned to revitalize my community Village Council so that my neighbors would have representation. The government had initiated many social programmes but without an organized active body in the com…

A Tick On The Ass Of A Bull

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POWER TO THE PEOPLE

Find purpose, the means will follow. -Gandhi

Today it would be remiss of me if I did not offer my congratulations to the Anti-Smelter coalition in Trinidad and Tobago. A judge issued an injunction to temporarily stop a multi-million dollar aluminum smelter project in La Brea Trinidad. A project that seemed to be back asswards from its inception.

From what has been reported the Trinidad & Tobago government borrowed over $112 US million dollars $703 million TTDfrom the Chinese Government to build a smelter with the condition that a Chinese company will get the contract to construct the plant. Does that sound like someone was double dipped?

Well, thats a loan any banker would love to make. Imagine the benefits of such a loan that comes right back to your bank and the entire loan is still outstanding. A sweet deal for the Chinese, really nothing against China but that is the stupidest thing I ever heard. But that’s not all.

Economically and ecologically smelter…

Is There Such A Thing As Scientific Advertising?

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"Understanding And Using These Simple Concepts Can Revolutionize The Advertising Industry in Any Country

Know what you want to do, hold the thought firmly, and do every day what should be done, and every sunset will see you that much nearer the goal. -Elbert Hubbard

Over 400 million dollars is spent every year on advertising in Trinidad and Tobago. Unfortunately approximately 90 percent of it is wasted money. Most advertisers may as well burn their money to keep the mosquitoes away because in the end they get about the same result. It is so bad that even the advertising that works are not maximized to its fullest potential.

There is a perception in this country that advertising is mostly unscientific. The idea is just to place an ad in the newspapers, magazines or write a script for television or radio and see what happens. In the hard print industry circulation is measured by the actual numbers of copies printed not sold or distributed. Rarely is anything tested or modified …

Yuh Eh Trini To D Bone, ef Yuh doh no pan

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Well You Should If You're A Native Of The Caribbean And Especially Trinidad.

If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up. -Norman Vincent Peale


The calypso that immortalized the phrase “Trini to d bone” was right on spot. Being a Trinidadian has very little to do with how you speak and much more about the activities you enjoy that tickle your spirit. Partying, liming, eating a cultural mix of foods with its own special flavor and listening to pan music are the things that a Trini really like. Listening to pan because that’s what most Trinis can do; listen nothing else. Some don’t even make sense when they talk about pan. But here is what every Trini should know...

The steel pan is one of the only instruments in the world today that was actually invented in the 20th century. It duplicates the concept of music by rhythmically striking an instrument to produce different sounds; like a drum. Ironically, th…

It's Fun to Know: The Demand for Surgical Masks

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Visioning Future Demand

Crystallize your goals. Make a plan for achieving them and set yourself a deadline. Then, with supreme confidence, determination and disregard for obstacles and other people's criticisms, carry out your plan. -Paul Meyer



When you tune into media coverage of the swine flu pandemic, you can't miss all the surgical masks being worn by pedestrians and health officials in Mexico and other affected countries.

But if the pandemic hits the U.S. in big numbers... demand for those masks could get out of hand. Turns out that the official U.S. government stockpile is only 119 million masks - that's about one for every three Americans. And the Department of Health and Human Services estimates we would need 30 billion if the pandemic goes "full-fledged," because they need to be replaced regularly to be effective.

The good news? Many health experts doubt that the masks do much to help stop the spread of disease - mostly because people tend to use them in…

Can Niche Marketing Save Your Business?

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How To Reduce Your Cost Of Marketing

Go confidently in the direction of your dreams. Live the life you've imagined. -Henry David Thoreau

If you have read any marketing literature you have most likely advised that you should find a niche. This in traditional marketing was referred to as market segmentation. The question is; why is it so important that you should focus on it. The answer is savings and profits.

Targeting a Niche Saves Marketing Resources.

There are two predominant mindsets in Trinidad, one where people think that the more businesses they start the more money they will make. One short lived partner of mine insisted in being in 5 businesses at the same time. He ignore my advice which was if what you are doing is successful you can make millions with it, why look at other things. Guess is the same way we think of women, one is good but two or three is a lot better.


The other mindset is that everybody needs what I’m selling so everyone can be a customer. Dope slap for…