Facebook has become synonymous with the Internet in Trinidad and Tobago.
In fact, when you put meaning to the statistic generated within Facebook the numbers tell an interesting story.
Here are some findings with interpretations.
As of March 2nd 2011 there are:
Exactly 403,860 people 13 to 64+years old registered on Facebook who actually live in Trinidad and Tobago. With a census population of just over 1.228,691 according to World Stats, it means that approximately a third of the population in T&T are registered on Facebook.
The total internet usage in Trinidad and Tobago is reported to be 485,000 representing 39.5 % of the total population now get online.
Eighty three percent of the people on the Internet in Trinidad and Tobago are registered on Facebook.
Compare the 33% of the total penetration on the Internet in T&T to the 77% penetration in the United States.
Would you imagine that there would be a greater percentage of people in the US registered on Facebook?
Not so, the US penetration is only 43% compared to T&T 83% Facebook penetration.
Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet.
Here are some other interesting Facebook statistics on Trinidad and Tobago. Facebook calls this the "estimated reach", i.e. the number of people in a particular age group in Trinidad and Tobago that Facebook reaches:
- There are 218,040 people on FB who live in Trinidad and Tobago between the ages of 18 and 25 inclusive
- There are 275,740 people on FB who live in Trinidad and Tobago between the ages of 25 and 50 inclusive
- There are 36,000 people on FB who live in Trinidad and Tobago between the ages of 50 and 64 inclusive.
These are interesting statistics because now it can be concluded that Facebook has a reach, in the 18 year olds and above, of 529,780 Trinbagoians.
That is more than the Express (45K), Guardian (40K) and Newsday (40K) a total circulation of 125,000 daily. Facebook reaches five times as many Trinbagoians. .
What does all this mean to businesses, NGOs, CBOs, political parties and the government in Trinidad and Tobago? It means that all these entities cannot ignore this social network. It means that they must find a way to leverage it to accomplish their missions. Facebook is not fading away.
Some of the early adopters will be the first to maximize the Facebook potential but many will continue to see it as just another social network. It is a social medium but it’s also a communication medium with the pre-requisite infrastructure to support any type of communication.
Users have the ability to use email, instant chatting and sharing information all within the network. It’s the ideal medium to maintain constant contact with any group, company, organization or a significant segment of the Trinidad and Tobago population.
Ignore it at your own peril.
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