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Showing posts from April, 2010

4 Reasons Why It's Plain Stupid Not To Start Your Business Blog Today

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A secret that’s not a secret.

The quickest way to begin establishing a web presence is to start with a blog. This is a secret that many designers rarely tell their clients. The reason is simple; there is no profit in telling you about a blog.

Of course, you need a website but before you go running to a web designer, build a business blog; the reality is that having a website is not all it appears to be. Ask any business owner with a website.
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Most websites attract very few visitors and direct revenue from many of them occurs only occasionally. It’s depressing but true many business owners would rather not discuss their website numbers; if they are even aware of what they are.

What they do know is that there is very little business originating from their sites. The reason is simple. Most business owners are not on the internet enough to market their sites.


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Add to that it does not matter how educated a …

4 Simple Reasons Why You Should Start Your Business Blog Today

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Blogging Is Not A Trend

Here is a secret that’s not a secret. The quickest way to begin establishing a web presence is to start with a blog. This is a secret that many designers rarely tell their clients. The reason is simple, there is no profit in telling you about a blog.

Of course, you need a website but before you go running to a web designer, build a business blog, The reality is that having a website is not all it appears to be. Ask any business owner with a website. Most websites attract very few visitors and direct revenue from many of them occur only occasionally. It’s depressing but true many business owners would rather not discuss their website numbers; if they are even aware of what they are.

What they do know is that there is very little business originating from their sites.
The reason is simple. Most business owners are not on the internet enough to market their sites. Add to that it does not matter how educated a person is even with degrees in marketing, inter…

Are You Guilty Of This?

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“Every truth has two sides; it is as well to look at both, before we commit ourselves to either” Aesop Quotes

This has nothing and everything to do with marketing, it's totally about who we are as enlightened humans being in a world that we have created.

Sometimes as business people we need to step back from whatever we are engaged in and evaluate ourselves. We need to examine what we are doing to our reputation and character by the little decisions we make in our daily lives. By themselves they are by no means life changing decisions but they always define who we are and how the rest of the world perceives us.

It's the little things in life that really count. Like how some people behave with a waiter/waitress in restaurants that gives invaluable insight into their own character. In business, these same behaviors determines how we are perceived by others.

Our word, that is our oral promise should be "as good as gold" or even paper money.

Of course we must always lea…

Should T&T Political Parties Campaign Online?

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A Strategy That Could Tip The Scales For The Right Party

As we all know by now the PM of Trinidad and Tobago just announced a snap election and last night both political parties kicked off their campaigns.

Unfortunately in a small country such as this even for a non political it is impossible to ignore the collective consciousness of the environment. As a marketer, I shift my paradigm to see the election campaigns in terms of a marketing project.

The People’s National Movement (PNM)

It was speculated and confirmed by the PM that the elections was called, because of a submission by the opposition party, for a vote of no-confidence in the PM and as an extension his party. With the election now a reality, the monumental marketing task for the PNM is to convince the majority of the voting electorate that they are still the smart choice. Their primary challenge address is their...

Credibility – This party must somehow convince the electorate that they are credible, i.e. that their integr…

A Thought For This Week - Wolves, An Analogy For Life

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It's All On The Inside

There is no escaping from ourselves. The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory. Anji Bromley


Short Story

One evening an old Cherokee told his grandson about a battle that goes on inside people.

He said, "My son, the battle is between two wolves inside us all.

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"One is Evil - It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

"The other is Good - It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith."

The grandson thought about it for a minute and then asked his grandfather: "Which wolf wins?"

The old Cherokee simply replied, "The one you fee…

#1 Reason Most Business Web Sites Fail...

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And How Easily It Can Be Changed


"Failure is only the opportunity to begin again, only this time more wisely Henry Ford

Local business owners in Trinbago are practicing the same business strategies that appear to be working offline; online. I say appear because even offline they fail to leverage the opportunities as I will show in a minute.

Think on it for a moment, to start a business offline you hang out a sign and location, location and location is the formula. Where you are will determine how many people will come to your store or retail business and ultimately how succussful you are.

That's it. And if you are typical business owner you just let it happen every day month or year. All you need is some advertising. keep the doors open and the shelves stocked. It's totally different online.

The same offline thinking goes into the way many business websites are designed. They rationalize that all they need is as much online traffic as possible and that’s it. To stimulate…