Sunday, January 25, 2015

3 Fresh 2015 Calypso Picks for Trinidad Carnival

Which of D 3 Videos Yuh Think is Best and Why?

Let the lyrics speak.  It tells about the country.  Listen, read between the lines, hear the innuendos and the jabs, listen carefully and you too will know the future...

Tigeress:  What you willing to die for?

Good kaiso, lyric make sense, relevant and funny.

Shadow say:  Dey Sticking...

Shadow still good as always, good lyrics, relevant and old master at the game...

Mistah Shak:  Target

New man on the scene, at least it sounds like it....

You be the judge.  Which one is the best and the worst,  take a minute and leave a comment.  

Thursday, January 22, 2015

The Achilles' Heel of Small Business Success

Knowing Your Typical Customer

If you are a small business owner, the chances are high that you do not have a profile for your typical customer. You probably have not taken the time to write out a  description because you assume that you know; especially if you have been in business for any length of time. 

A typical customer profile provides specific demographic and psycho-graphic details that are unique to each product or service. Small bits of information like, what they do for a living, marital status, where else they shop or how often. 

It does seem like a lot of work; doesn't it?

If your product is selling already; why do all that?

If you asked that question, tap yourself on the shoulder.

Nobody need to remind you that the customer is the source of your revenue, the reason you are in business, the only way you will stay in business. Somehow this first cog in the wheel to success is left to one side and the product, the marketing and controlling cost becomes more important. Without customers, none of those things will matter.

Life's contradictions say otherwise.

The reality is that many businesses stay in business for many years without ever taking the time to identify who their customers really are. Businesses view this as proof that there is really no need to know that much information about the customer.

We see it every day.

A business that is doing well will double and possibly quadruple productivity. For no apparent reason a business thrives while other similar businesses around are closing their doors. It appears as if a business owner is fortunate enough to have hit the nail exactly on the head with no apparent systems in place.

The fact, however, is not controversial. Knowing your typical customer will give you more leverage and generate more profit.

Without doubt, almost every customer who has purchased a specific item shares a common characteristic with other customers. The task for small business owners is to identify that common characteristic: a want, need or experience that the customer desires.
This common characteristic is the key to opening doors and attracting more customers. Preferably, this should have been done before a product is manufactured. However, given the nature of business the task would not be changed, it would just become more labour-intensive.

This characteristic should be included in the business value proposition and clearly shared with prospects and existing customers. It must offer a solution to satisfy the customer's need.

Getting to know your typical customer inside out is simple; however, it  does require in-depth research. The main benefit is that you will attract more customers, without incurring any costs.

Your customer is the reason for building your business in the first place.  This has been traditionally where most businesses have been most vulnerable.   Take the time to get to know them.  


Wednesday, January 21, 2015

Who Do You Think Will Win The Next Election?

Spying Into The Future  

This is an election year and it seems like once again, like déjà vu the population want to change the government.  And once again, the government just doesn’t get it.   They are adamant on winning the election.  A lot of money will be spent on a futile cause.  It was the same in the last general election. 

The PNM, Patrick Manning administration did not get it.  When it hit them like a ton of brick, Mr. Manning could not hide his surprise.  The people who supported him turned on him and chased him out of the party headquarters.  To Mr. Manning, the PNM party and his supporters the results devastated them.  Everyone else knew it was inevitable. 

Trinidad and Tobago is for all intent and purposes a two party state.  All the other parties and the independents are usually left out of the race. 

The present government pushed for constitutional change that would affect the upcoming elections but after a lot of heat the fire has cooled down.  It is rumored that it will not be signed by the President because if it passed before the elections it will help the opposition more than the incumbent party.  And they were the ones who were pushing for it to passed post haste.

In my humble opinion, I am no politician or analyst but the incumbent party will experience an awakening like the PNM had theirs five years ago.  It does not matter what legislation they are able to put in place, how much money they spend or how well they run their campaign, they will lose.  The people have had enough and they cannot pay all the people who want them out.

The only way the smaller parties or the independents will make a difference is to focus and generate a following based on a solid ideological position.  The PNM will win the next election without a doubt because there are no other significant choices.  They will win by default.

There are rumors about Mr. Rowley management style, his arrogance and aloofness.  It is also my opinion that the Prime Minister according to the constitution has too much power.  Power corrupts what is good.  Just imagine what it does with someone who has no moral compass. That is not something we have to try hard to imagine.  
They say everyone has one and I just showed mine. If you have one you can leave a comment below. 

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