Showing posts from April, 2009

Preempting Your Market, A Fundamental Marketing Strategy

How To Position Your Business For Exceptional Growth

By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. -Mark Victor Hansen

There is one basic element of marketing that if understood can propel any business to unbelievable success. This strategy acquired from one of my adopted mentors, Jay Abraham, he is one of the main primary reasons I’m still in marketing.

If you are unaware of Jay Abraham’s reputation he is universally accepted as one of the marketing geniuses of modern time. A quick google search should provide you with a complete background of his accomplishments. There are literally hundreds of web pages dedicated to him.

Let me confess that although I say he is my mentor, I really don’t know the man personally. I have been to one of his seminars, met him and own several boxes of his books, CDs and DVDs packed with marketing genius. One day, a few years ago, I realized that I had adopted his marketing style…

A Magnificent Spin "Summit of the Americas"

If there is no signed contact, why should anyone pay?

Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon... must inevitably come to pass! -Paul J. Meyer

The Summit of the Americas is being hailed as a success. That is the biggest double talk ever uttered to the world. Here is why.

The objective of the summit was to get a declaration signed that held each leader accountable to members of the group and their respective countries on specific issues that are important to Hemispheric development. An impossible task at best with 34 super egos in a room each representing their own country’s interest to agree on anything other than saving their souls is not realistic. They said as much, well not in those words.

What actually happened is what was expected by a few. They agreed to disagree and came to a consensus to spin their disagreement so that the world could see the summit as a success. As has happened with three other summits before, the Hea…

We Like It So

Well the 5th Summit of the Americas is over and we are all relieved that the 34 Heads of Nations came and left without incident.

As they left, I wondered what value the Summit provided to Trinidad and Tobago? I heard that question put to PM Manning and his response was interesting. As a participant in the Summit both as a Party Group member and an accredited delegate, I witness unrestrained waste.

It is a Summit that cost Trinidad and Tobago a lot of it’s resources both in terms of financial and human resource capital. But according to our illustrious PM Manning, “man cannot live on bread alone” and he sees the possibility that Trinidad and Tobago has been instrumental in forging a new era of cooperation in the Americas.

PM Manning cited a as good “example” to rationalize the value of the Summit to Trinidad and Tobago was that one Head of State brought with him 15 high level businessmen from his country all interested in initiating business relationships with their counterparts in …

We Dare You To Host The Next Summit

A Little Country Raises The Bar For Others To Follow

You must take action now that will move you towards your goals. Develop a sense of urgency in your life. -Les Brown

Which Head of Nation will be willing to raise hands, in the portended and actual hard economic times, to burden their country with the hosting of the next summit?

Three years ago, when Mr. Manning committed Trinidad and Tobago to host the summit we were experiencing unprecedented growth of the energy sector. Money was no problem. Mr. Manning knew that David can serve Goliath despite our Third World status. There were visions of 20/20 where we will be on par with developed nations.

Since then, the global financial crisis is common knowledge and even in Trinidad, there were appeals from various sectors to abandon the summit. That was not possible.

Yet recently, Mr. Manning made a public appeal for citizens to “tighten their belts”, while unrestricted spending continued for the preparation for the summit. There was no tur…

The Melting Pot Is Heating Up

Summit of the Americas Is Getting Hot In Trinidad

Find purpose, the means will follow. -Gandhi

I arrived at the Hasley Crawford Stadium parked boarded a shuttle bus where I met the Director of the Aster Foundation of Trinidad and Tobago, Mrs Eustrice Hope. She commented on the fact that she was never really escorted by police motorcyclist before. I did not tell her but being escorted like that reminded me of the prison buses being escorted with blue light in such a speed that you would think that there was a fire at the prison and the prisoners would be we see all the time being escorted by these police motorcyclists.

I had elected to attend one of 5 Civil Society Forums entitled “Promoting New Skills, Decent Work and Entrepreneurship in the Current Crisis.” That session started with an overview of programs in Columbia, Haiti and Jamaica. These were poverty alleviation programs that created employment and hope in really adverse situations such as in Haiti and Columbia where entir…

Understanding Your Marketing Position

Within each of us lies the power of our consent to health and sickness, to riches and poverty, to freedom and to slavery. It is we who control these, and not another. -Richard Bach

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.

The theory was that these companies had figured out how to maximize their advertising dollars. These ad campaigns made unique propositions to the market that cause many to switch brands.

The term “unique selling proposition” (USP) was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.

The modern day guerilla marketer now uses a resuscitated concept. Most of us understand what a company slogans or mottos is and unfortunately some companies still use them. Now, marketers und…

What Is The Summit Of The Americas?

OK, I would be the first to admit when I heard about the Summit of the Americas coming to Trinidad it meant very little to me. I have never paid much attention to it before. I understood the general concept that leaders of a group of 34 nations will get together and talk about issues that affect them all. I understood that because Cuba was considered socialist and aligned with Russia they were not included in the Americas. That’s pretty much it but that changed quickly.

I’m happy to say now I understand. It makes so much more sense. I will attempt to explain it to you here as I understand it so that if you are anything like me you may not yet get it. Then again you may so you could save yourself some time here.
Anyway, yes, the Summit of the Americas is the meeting of 34 heads of governments made up of all the significant nations in the Western Hemisphere.

Try imagining that the world is really just a neighborhood or distinct community. The people on the western side of the com…

The Human Machine

It's NOT him, her, it or anything else but ME.

Action may not always bring happiness, but there is no happiness without action. -Benjamin Disraeli

Another great article from Early to Rise Newsletter, if you have not yet make sure and use the link to subscribe and get your daily dose of wisdom.

By Robert Ringer

For the great thinkers of the world whose job it is to make sense out of life - from Plato to Will Durant... from Epictetus to the Dalai Lama... from Montaigne to Eric Hoffer - the foundational rules never change. The universal principles of human nature are constants. And in a world of chaos and madness, that's nice to know.

All of this came to mind yet again when I recently read a book written nearly a hundred years ago. The book, The Human Machine by Arnold Bennett, admittedly is not written in a reader-friendly style. But Bennett's approach to understanding why people tend to look outside themselves - to others or to "uncontrollable" circumstances - for th…

5 Days To The Summit of the Americas

Don't be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week's value out of a year while another man gets a full year's value out of a week. -Charles Richards

Its official, I’m on the Summit of the Americas. You now have a voice in the Summit of the Americas. Maybe?

Today I was informed that I passed the security screening for accreditation to attend the Civil Society Segment of the Summit. According to the Trinidad Express, these organizations can make a difference. This particular accreditation came as a result of me going into the Secretariat and completing an application as the President of a community based NGO.

While waiting for this accreditation I was provided a letter and clearance to attend by one of the country’s political organizations of which I’m a member. Now, I have been accredited twice and cannot even pass one out to Carlos Slim, the richest man in Latin America, who allegedly was denied accredi…

Better Results -- Right Now...

If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up. -Norman Vincent Peale

Because the economy continues to be challenging, I thought you would be interested in this old topic in a new way, with a gift. I signed up about eight months ago and it has been of immense help in getting me organized and conscious of my time.

A number of clients have said to me "I just don't have the time to market". I would be the first to tell them that marketing is important but if you don't have the time to market then that's where I come in.

I do not subscribe to the idea of "Trini" time like being late to a meeting, function or date, to me isn't a cultural truism. For those of you who are unaware, "Trini" time is a cultural attitude that it's OK to be late. It is with these ideas in mind that I write this and offer you to join this free comprehensive online time management program.



Well, if you did not know, its time you found out I do enjoy a good joke. This is a story that will make you smile if not LOL Its about a case that actually happened. Read all the way down to the end, an interesting twist. Enjoy

This took place in Charlotte, North Carolina. A lawyer purchased a box of very rare and expensive cigars, then insured them against, among other things, fire.

Within a month, having smoked his entire stockpile of these great cigars, the lawyer filed a claim against the insurance company.

In his claim, the lawyer stated the cigars were lost 'in a series of small fires.'

The insurance company refused to pay, citing the obvious reason, that the man had consumed the cigars in the normal fashion.

The lawyer sued and WON! ....(Stay with me.)

Delivering the ruling, the judge agreed with the insurance company that the claim was frivolous. The judge stated nevertheless, that the lawyer held a policy from the company, in which it had warranted that …

How to Make Your Ideas More Valuable

The following article is contributed by Early To Rise a top shelf free online newsletter. Each issue is filled with marketing insights, health tips, and general knowledge. It has been a valuable resource for me so I'll like to share with my readers. A subscriber for the last 3 years I still think every issue is interesting and informative. Well, you be the judge and if you like it subscribe to get your daily email of Early To Rise advice.

by Paul Lawrence (03/17/2009)

“Adam” seems like a nice guy. He subscribes to Early to Rise, and, in a recent e-mail, said he is especially interested in my articles about how to get into the movie business. He said that he doesn’t have time to try to get into the movie business himself, but he has tons of ideas. So he would like to offer his ideas to me - and, if I wanted to do something with them, he would get a percentage of whatever money they brought in.

You might think this sounds like an attractive deal for me - but it’s not. Here’s how I exp…

10 Ways To Kick Start Your Marketing

"Blow Your Own Horn"

Last week three members contacted me with the same question asked in three different ways. I thought it would be useful to share the general response.

Here is what you can do to get started.

1. If you are marketing only online, start using offline channels. That includes sending postcards, printed letters, flyers, newsletters, and catalogs by regular "snail mail."

2. If you don't have an Internet presence, it's time to get one. You can start by placing an ad on Google - so when people search for keywords related to your product or service, your ad will be displayed.

3. Start thinking of "online" and "offline" as two different yet complementary marketing channels. Realize that both should be part of your overall marketing strategy. We know from experience that marketing through multiple channels is the most effective way to build a business.

For example, you could send a postcard or letter informing prospects to watch f…

Its Not The Economy. It's You

"Why Not Following Up Hurts Your Business"

A couple weeks ago I attended a networking event hosted by IMPATT (see earlier post). I thought it was a great event . It was interesting meeting people because I'm always interested in people who need my services.

I met a young man that was interested in marketing his film productions. He was very passionate about his business. We talked for awhile and I asked him many questions. He was really interested in getting funding for his project.

So I handed him my card and asked him to call to tell me more. And then he gave me his card and said something like: "OK, I'll call you next week."

Guess what? Two weeks later, I still haven't heard from him!

Add to that the fact that I made it a point to contact everyone who had an email address on the cards I had. I had cards with 15 emails, a couple without. Only 3 responded, the rest didn't even acknowledge the email. The young man didn't either. What happened?…