Posts

Showing posts from August, 2010

6 Inches of Business Cards Tell A Net Story

Image
Local Businesses Are Not Leveraging The Net

My business requires that I constantly engage in face to face contact with business owners across Trinidad and Tobago.

The topic of each conversation has changed over time but I have maintained a habit of requesting a business card at the end of each conversation.

Today I have acquired over 500 business cards. Approximately 6 inches of business cards stacked on top of each other. That collection represents a lot of communication with the local business community.

But that’s not why I’m bringing up my business card collection today. It is because today I had a good reason to review each one. The task was to identify the businesses with websites.

At least for the ones I had cards for. That’s when it hit me, I realized the extent of the challenge when it comes to the Internet for local businesses.

Here we are in 2010 at a time when the Internet is being used by approximately one third of TnT, about 300,000 online. Granted, this is only a…