A secret that’s not a secret.
The quickest way to begin establishing a web presence is to start with a blog. This is a secret that many designers rarely tell their clients. The reason is simple; there is no profit in telling you about a blog.
Of course, you need a website but before you go running to a web designer, build a business blog; the reality is that having a website is not all it appears to be. Ask any business owner with a website.
Most websites attract very few visitors and direct revenue from many of them occurs only occasionally. It’s depressing but true many business owners would rather not discuss their website numbers; if they are even aware of what they are.
What they do know is that there is very little business originating from their sites. The reason is simple. Most business owners are not on the internet enough to market their sites.
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Add to that it does not matter how educated a person is even with degrees in marketing, internet marketing is a ball game that everyone needs to learn to play before jumping in.
The way things are done on the internet is a little, well a lot different from what is done offline. That is only one of the reasons my recommendation is that…
Every business should have a business blog.
This blog should be the hub or an outside connection to your website. It is where you can meet, greet and qualify new prospects or communicate with your favorite or special clients.
A place where you can explain your business, show your passion and expertise in what you do. Even if your business does not have a web site, you should have a blog. In fact even businesses with a website should also invest the time it takes to setup a business blog. Here why:
1. Blogs are free: and you can choose from a number of free blogger platforms Goggle's Blogger, Wordpress and almost every membership site has a blog or some sort of private posting space.
2. Once a blog is setup adding business content as simple as logging in and posting. It does require that that you are creative with your content but there are options.
3. No need to develop content: If you do not have the internal staff expertise you can use private label right content or out-source it to a freelance writer.
4. DIY: If you have the ability or can follow instruction you can do it yourself. There are a variety of programs on the internet that makes it really inexpensive to set up and use a blog.
As you may know, I’m in the process of build my site. In fact the site should have been up by now but it’s still under construction. I switched from Blogger to a Wordpress blog because of this new software I came across. It allows you to get started quickly.
Take a look at my new blog. It is temporally hosted under my domain name.
Guerilla Marketing Consulting Ltd.
With the new platform and software I was a bit skeptical myself until I had a chance to try. It is really a no-brainer process of uploading one file, editing one file and then filling a few blanks on a web form and choosing the niche. I choose you. Smile
The product is based on knowledge and experience of a very successful blogger who is been holding almost entire first page of Google results for his chosen (and very competitive) keywords for over a year!
All his knowledge and experience were turned into complete Video Tutorials where he guides you step-by-step and makes it a complete no-brainer to install, even if you never created a single page on the Internet!
You will also get a custom script that does the full blog configuration and customization based on a few answers you provide on web page and you got a clear winner.
You should take a look at the video to really understand what it’s all about. There is a free version but there is also a very affordable. Just check it whether or not you have a website.
This is where you will keep in touch with your market.
When you do make the decision to get a blog, which ever way you go you can always post your URL on this blog. In fact I will set up a page where you can post your full URL along with an ad for your product or service.
Free Online Wordpress Software.
P.S. If you are in business and do not have a site you need to do something soon. Getting on line is a learning process and it’s easy once you begin to understand it. Whatever you decide to do find a blog and start building your web presence.