Thursday, April 1, 2010
#1 Reason Most Business Web Sites Fail...
And How Easily It Can Be Changed
"Failure is only the opportunity to begin again, only this time more wisely Henry Ford
Local business owners in Trinbago are practicing the same business strategies that appear to be working offline; online. I say appear because even offline they fail to leverage the opportunities as I will show in a minute.
Think on it for a moment, to start a business offline you hang out a sign and location, location and location is the formula. Where you are will determine how many people will come to your store or retail business and ultimately how succussful you are.
That's it. And if you are typical business owner you just let it happen every day month or year. All you need is some advertising. keep the doors open and the shelves stocked. It's totally different online.
The same offline thinking goes into the way many business websites are designed. They rationalize that all they need is as much online traffic as possible and that’s it. To stimulate sales offline prices are discounted, banners and posters are used and special sales events are created. the same thing can happen online but the difference is online you can measure everything.
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