Saturday, March 20, 2010
Do The Trinidad Express Really Care?
You can always improve on something, the technology is different today, but I would leave it well alone. If there was something that was incomplete, that might be interesting... because I do that on my website.
It would be totally remiss of me if I did not add my two cents to the bacchanal about the new Trinidad Express website. This week comments galore started hitting the social media about the new site. It did not look good for the Trinidad Express. It seems as if almost everyone hated it but that was just the general perception. The research says it is a little different.
Using the 46 comments on the Express website as a sample, 23 of them voiced serious displeasure with the site and 17 actually congratulated the Express for the good work they had done. Four had mixed feeling and two asked questions. Statistically there was not a significant difference between people who liked the new site and those who hated it.
It all boils down to purpose. What is the purpose of the site? I would guess the primary purpose is to generate revenue from advertisers. People forget that the Trinidad Express is primarily a business and that the newspaper industry has been steadily losing market share to the internet. Nobody wants to pay a dollar anymore for a newspaper. When people understand that the purpose of the site is to generate revenue not provide free news to the general public then they could appreciate the Express position.
Read more here