Showing posts from March, 2010

Web Designers, Web Developers; Are they the same?

Understanding The Internet By Understanding What People Do

To the a newbie, a web designer and a web developer are one and the same. When you understand what they do then you will understand the difference.

A web designer creates websites, they organize your information, create page lay outs. They put the client’s ideas based on the information they are provided to provide an online electronic picture. There goal is always to represent the clients’ ideas and to be aesthetically pleasing as possible.

Web designers must be able to…

:: Layout web pages using HTML, XHTML, XML, and other languages
:: Use HTML (hand code), JavaScript and CSS
:: Represent client’s ideas, needs and expectations on a web page.
:: Develop simple navigation elements (such as navigation bars)
:: Use design tools such as Photoshop
:: Fit into a web development team
:: Create Flash and animated programs
:: Understand and implement web standards
:: Understands Search Engine Optimization

Some web designers understand basic …

A Twitter Traffic Strategy For Local Businesses

Auto-Pilot Viral Marketing For Offline Businesses

Twitter is big. With some hundreds of thousands of new people joining Twitter each day, it is one of the largest and fastest growing social information sharing sites presently.

Twitter has created an avalanche of opportunity to generate traffic to your website.

If you have been on twitter for any length of time you are probably like me where you see oodles of twitter apps (applications) that either promise to get you tons of followers or helps you manage your twitter account.

Many of these applications are time consuming and require you to take a repetitive action. I forget and the result is no more traffic for my site. In short, they did not work for me. I want traffic from the Caribbean, especially Trinidad and Tobago and that has always been a challenge. That has changed.

I recently came across a Twitter app that made a lot more sense. It did not require that I memorize when I needed to visit a site to get followers and generate tr…

Are You A Social Network Addict?

Social networks kill time. One minute to check an email can turn into a couple of hours in a blink... seems that way.

They all do, Facebook, Twitter, Linkedin, or any of the ones you can name.

Would agree that the biggest offender of them all is Facebook?

Facebook is addictive. Officially recognized as a soft-addiction, it pulls addicts into a maze of interesting applications, likes, and comments by friends and “friends” of “friends”.

On Facebook alone there are have a few million addicts hailing from almost every country in the world. They follow an electronic path on a daily basis to get their daily fixes. Some like the games, the apps, the comments or just to see what’s new. Social networks are an acceptable addiction to any internet user but an addiction all the same. So how do you kick the habit?

Well you may not want to, like most addictions there must be a very good reason to stop. But there is something you can do to reduce the time spent on social network sites lik…

Why Are Businesses In T&T Still Using Web1.0?

There is ample evidence to confirm the hypothesis that business owners in Trinidad and Tobago do not fully appreciate how the internet can affect their bottom lines.

The major internet service provider in Trinidad, TSTT, has done extensive research to determine exactly who is online but...

Let's not rely on statistic because it only tells one side of the story. You should be aware, however, that according to TSTT research there are approximately 224,000 people in this country connected to available internet service providers. In a population of approximately 1.3 million people that represents just under a third of the population. What are the implications?

It can be deduced that the online market is large enough to include clients for any business. The fact that almost one third of their potential local customers are connected to the internet is enough reason for every business to pay attention to what's happening online.

It's an unwise business decision to ignore this b…

A Simple Sample of The T&T Web Market

Today I sipped the market. Live face to face intraction with busines owners. Not to sell services but more to gauge their perceptions of the internet and a website. What I found was very interesting.

My approach was simple and semi scripted. After identifying the owner and introducing myself: I asked...

Do you have a web site?

Ok, I admit a sample size of 10 is too small to draw any serious conclusions from but this was not a full fledge scientific study, merely a peep into the minds of 10 Trini bueiness men. The results were as follows;

3 out of 10 had a Web site,
5 out of 10 had an email addresses on business card/stationary
5 out of 10 had a phone number only

Of the three businesses with web sites only one actually was a professionally built site. That means that of the 10 business owners that I collected cards from, 90 percent did not have a web presence and 50 percent of them did not have an email address on their business stationery.

On more than one occasion people responded yes …

Do The Trinidad Express Really Care?

You can always improve on something, the technology is different today, but I would leave it well alone. If there was something that was incomplete, that might be interesting... because I do that on my website.
Dave Davies

It would be totally remiss of me if I did not add my two cents to the bacchanal about the new Trinidad Express website. This week comments galore started hitting the social media about the new site. It did not look good for the Trinidad Express. It seems as if almost everyone hated it but that was just the general perception. The research says it is a little different.

Using the 46 comments on the Express website as a sample, 23 of them voiced serious displeasure with the site and 17 actually congratulated the Express for the good work they had done. Four had mixed feeling and two asked questions. Statistically there was not a significant difference between people who liked the new site and those who hated it.

It all boils down to purpose. What is the purpose…

Why Blog?

"The only thing you take with you when you're gone is what you leave behind." John Alliston

I think this is explaining time. Time to explain to you more than myself why I continue to write and publish this blog. You do not know but when I started this blog the intentions was not what it is today. In fact, I just started it because it seemed like the right thing to do at the time. I did my first post on November 08 it was Caribbean Blogging from Trinidad

Here was my thinking. I needed an outlet for my writing, one of the worst things anyone could do is to keep writing without the hope of it ever being read. This reminds me of a neighbor, an 82 year old man who lives a very really secluded, almost eccentric lifestyle.

Read more here...

These Local Web Desigers Need Your Business

Do you need a web designer?

I do, and that's the reason I found myself searching the classified this Sunday trying to find one that stood out. I was looking for one that was obviously market savvy. In the middle of it all, it hit me, this can truly be a learning experience. Why not ask for your opinion.

Below you will find URLs for 7 web designers whose ads appeared in the Trinidad and Tobago Express under Web Services last Sunday March 14, 2010.

The fact that there are so many indicates that there is a demand in the market for websites or that there are an over supply and the ads were from the more proactive designers attempting to source the little demand that exist. So let’s see how well they present their cases.

Read more here

Caribbean Web Site Scam Alert

A True Story Of An Actual Scam

“There is honor among thieves.” Proverb

Read This And Tell A Friend You May Short Circuit A Scam

The post today is about a despicable individual who has been scamming Caribbean business owners for the past 6 years. Sadly, there is nothing the authorities can do because the Caribbean islands are not protected under US laws. The company behind the site claims to have offices in South Florida and Virgin Islands.

The Background

The story unfolds when I was contacted by a former client and friend. She had sent an invitation to me to join her new Facebook group. The name of the fan page said it all “IslandYellowPages is a Scam: if you have been Scammed join this group" If you were scammed please join the group.

Being sensitive to these things I emailed her a short message asking what happened and at the same time informing her that I could not join her group. The reasons were simple, I was not scammed and it will send the wrong message for me professionally. …

What’s Wrong With Your Business Model?

Assumptions and Leveraging

"The first layer of the perfect business model is to build a business with reliable revenue" The Attention Deficit Workplace: by Mitch Thrower

This is a continuation of a critique of the website. The intention is not to give a negative impression of the site but to have others learn from it so that they could look at their own site to determine if it conforms to generally accepted marketing practices.

Hopefully in the last post you got some ideas you can use on your site.
Today as promised we look at the site’s business model. The idea here is how the site converts a visitor to a paying client.

Right of the bat, I have to say that the “Getting Started” button is great. It tells a confused visitor to ignore the rest of links and start here. So let’s click that link.

Fortunately, their business model is outlined in the steps they assume a prospect to take.

The first step in the model is to determine if the prospect qualifies fo…

Because of the USP and Headline, this Home Page Gets 5 out of 10

"When the blind lead the blind, both shall fall into the ditch" Unknown

An Online Marketing Critique of Home Page

A home page is the most important page on any site. The content will either pull or repel a visitor. When a visitor leaves quickly it's referred to as a "bounce". Unless you get it right here, all the valuable content you have in your site will never be seen by a visitor. You must make every word count.

Let’s look at the ReachCaribbean web site from a marketing perspective. Yesterday I said we would step into the site to examine it but instead today we will keep our focus entirely on the home page.


This site was chosen for no other reason than it represents, or should represent, a model of what an effective Caribbean or Trinidad and Tobago web site. This is the starting point of many advertisers and their experience should be literally a slippry slide into a transaction.

The assumption is that the company …

Marketing In the Caribbean

We Are Still Babes In The Proverbial Online Woods

Nations, like men, have their infancy.
Henry Bolingbroke

Without a doubt the intellectual level of people in the aggregate living in Trinidad and Tobago is comparable and may surpass that of more developed countries. This intelligence has transferred itself to the Internet even though the growth of internet users in this country is small, (22-30%), we still have a solid presence. But we do have our weaknesses.

Site content is important but ultimately it has to support a business model that generates leads, conversions, some type of free subscription to a newsletter, announcement list or anything that can be perceived by the visitor as valuable.
It makes absolutely no sense to buy, push or beg for traffic and not have a mechanism in place to capture visitor information.

No business site should be online without a request for visitors’ information. This is important so let’s repeat it; every business web site must have a strategy to captu…

I’m Shy About Marketing Online Too but…

“Shyness has a strange element of narcissism, a belief that how we look, how we perform, is truly important to other people.”

I was just reading a response to the Fan Survey on FB which was designed to gauge the marketing expertise of the GMC Ltd fan page. One of the respondents struck me as being a typical noobie. I think it’s because it reminded me of myself when I started out. According to the responses the person was absolutely new to online marketing.

Most of us at some point are but it was the response to the last question in the survey that caught my attention. On question #5. In your own words, one or two if possible; which two areas of marketing are you weakest?

The response was “I’m Shy”. What would you say” take the Fan Survey here.

An answer, in my opinion, that is perfectly honest. Remember the survey is totally anonymous, even I don’t know who the answer came from. It’s honest because I remember being there, in fact, sometimes I’m still a little shy with some of th…

Leh We Bet Ah Blue Nah...

“A penny saved is a penny earned.” Unk.

How would it feel to have a quick $100TTD in your pocket? If your answer is not good, stop reading, this is not for you.

If, however, you live and have a business in Trinidad you may pick up an easy hundred for a few minutes of reading a 30 page report written for Trinidad and Tobago businesses. The word "may" is used because; honestly, the bet is that you don’t.

This Caribbean Blogger post is being written for Trinbago readers. The offer is for any Trinbagoian living here and can still appreciate the value of a blue note. Like we say here “Eh much buh is sometin”.

If you have been tagged on FB, it’s because as a friend your profile indicates that you may be interested in knowing about this. I could be wrong, I have been there before. People are different, so if you totally dislike being tagged like this, please send a private message and it will not happen again. OK, let's get to the point.

Guerilla Consulting Limited, has jus…

Business Tweeting Tip

Sticky Tweets

Strip away the fancy clothes and attitudes and we are all just social animals. Instinctively, we follow others. Twitter has successfully tapped into this innate human instinct. Twitter is a phenomenum that will take a lot more than a short note to explain but the question we will like to answer here is...

How do you make a tweet stick so people can find it anytime?

First we must realize that Twitter is not a place to advertise. As a business, you should ignore the question: What are you doing? Replace it with: What do I want my followers to do, see and hear?

The idea behind Twitter is to initiate a relationship but that is impossible when people start building thousands of relationships. The tweet then becomes their only form of communication. Sharing with a community is the only reason Twitter is effective.

In Twittersphere, the life span of a tweet can be a millisecond, depending on number of followers. Tweets of 140 characters literally flies by in a blink. If you f…

Quick Online Payments

Are you still mailing or hand delivering invoices?

Before I found Freshbooks, the online invoicing software, My invoices were created using Excel. Not very professional looking but even with a template it took some time.

Freshbooks is a refreshing change. I have been using it for over a year now and it has saved time that I can now use doing something else. I have even had clients who remit a bank wire transfer on the same day that they get the invoice. Freshbooks makes sense to me.

For example, not only was it easier to create invoices but they provide time tracking, or I could print out the invoice and snail mail it. In a few cases my clients were able to pay using online payments like Pay Pal.

One great feature was the ability to pre date late notices so that clients would automatically be notified that a payment was past due.

The biggest benefit, to me, was the time it saved. Hours of time billing, following up, keeping records and believe it or not I'm getting paid earlie…