Saturday, September 12, 2009

Social Media: Use It To Market Or Be Marketed To

The Games Have Begun, Are You A Player or Spectator?

"One person with a belief is equal to a force of ninety-nine who have only interests."~ John Stuart Mill

Whether you know it or not, you are an integral part of the electronic social media revolution. As an entrepreneur, small business or even a large corporation your most compelling question now should be: How do I coordinate the use of social media like Facebook, Twitter and Linkedin to maximize my business exposure and reap the obvious benefits?

Thought leaders are using social media platforms for essential business functions like public relations, customer service, brand loyalty, collaborating, networking and believe it or not customer acquisition. For example, one of the hottest trends on twitter today is “I wish”.

Modified to create a hash tag, “#iwish” (in tweetspeak means; I wish for this, that or anything in the world) it has no other meaning on Twitter. There are tweets all over the twittersphere drawing eyeballs to Stevie Wonder’s original hit titled under “I Wish” and to the corporate gaming giant, Nukoda, makers of the new “I wish” gaming device.



Makes you go hmmm, wonder if people like JayZ and famous illusionist Darren Brown are using these high tech devices, they certainly know all about them. The point here is that social media is driving traffic to business and people who prior to being involved lived in their own stratosphere of what’s important to their world. Now they can actually participate in global universal consciousness. Entrepreneurs and businesses can, if they know how, tap into specific keywords to drive social traffic to their sites and blogs.

Many internet savvy entrepreneurs and businesses are just becoming aware of a new concept called “Social Traffic”. The term made popular by a ebook with the same name written by Simon U Ford a genius who understands social media. This is adding a new dimension on the internet. Learning to use the internet was like primary school, it is time to move up to high school and start building a foundation that will establish your online or offline business with the free social media tools available. Things are changing and we need to recognize that change.



Finally the world now has a universal social consciousness barometer that measures what’s important to the majority of people on the internet in real time, as it is being articulated.

Like I said before, whether you know it or not, you are an integral part of an intellectual consciousness revolution. You can continue to be a spoke in the wheel or a part of the hub, use social media to easily and quickly propel your online or offline business into notoriety.

Find out more about social media here for more on Using Social Media