Wednesday, May 6, 2009

Real Time Story of Marketing Gone Wrong


Reprint MyFoxNY.com Reports:

KFC Coupon Promo Goes Wrong

Updated: Wednesday, 06 May 2009, 3:37 PM EDT
Published : Wednesday, 06 May 2009, 3:02 PM EDT

* By LILY FU

(MYFOX NATIONAL) - On Tuesday Oprah Winfrey announced she was partnering with KFC to give away coupons for the fast food chain's new grilled chicken, saying she wanted to give Americans a free meal.

Apparently millions have flocked to the KFC Web site to download the coupon , which gave each person two pieces of grilled chicken, two sides and a biscuit. Coupons can be downloaded until 11:59 p.m. CDT on Wednesday.

"I'd say the response has been exactly what we expected, and we expected it to be great," KFC spokesperson Rick Maynard told the Atlanta Journal-Constitution .

But reports indicate that downloading the coupon has been more frustrating than "finger-lickin' good." New York Magazine's Grub Street blog featured users who reported technical problems. "The chicken must be like air pudding ... no calories ... since I can't print the coupon," said one. Another added, "Nice gesture since I am unemployed and a free dinner would have been nice. I could not download the coupon."

Gothamist.com reports a possible sit-in taking place at the KFC on 42nd Street in New York City. An e-mail sent to the Gothamist read as follows:

"I went over to our nearest KFC a few minutes ago...and chaos ensued. Despite the very visible grilled chicken behind the register, the manager told everyone with coupons to leave and that the promotion was over for the day. The people there are currently holding a sit-in and refusing to leave until they get their free chicken...or the cops are called. Racial epithets were being spewed, people who actually wanted to pay for chicken were facing a potential beatdown, and the manager ran from the screaming horde. Oprah, what have ye wrought?"

Gothamist says its calls to that local KFC have been met with busy signals.

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